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Published Articles
l Trade Shows: Your Ultimate Business Development Tool
l Partnering with Professionals: A Handy Roadmap
l Maximize Trade Show Research To Fuel Your Follow Up Effort

News
l Army National Guard Dispatches Rapid Deployment Recruiting Tool
l Illuminated Signage Takes a Bite Out of Crime
l Imaged Fabric More Talkative Than A Gabby Picture
l Tradeshow Attendees See Shish Kabobs Not Mulligan Stew
l Nation’s Marketers Exhibiting Renewed Confidence in 2005 Planning
l Shedding Light on Effective Trade Show Exhibit Design
l Research Debunks Myth Linking Signs to Traffic Accidents

Army National Guard Dispatches Rapid Deployment Recruiting Tool (Please click here for full story) (Sources)

Laura McLeod, owner of Trade Show Solution Center in Bay Shore agrees that tabletop displays are a convenient solution for any organization that needs to either quickly move from place to place or participates in frequent exhibitions. “The National Guard is demonstrating the beauty of modern tabletop displays in its recent recruitment campaign,” she says. “These displays are portable, so they fit in the trunk of a car, and they are more affordable than other exhibition marketing tools.” Trade Show Solution Center has been serving the exhibition needs of the Greater New York area since 1985. For more information contact Laura McLeod at laura@tssolutioncenter.com or (631) 243-4051.

Illuminated Signage Takes a Bite Out of Crime (Please click here for full story) (Sources)
	Laura McLeod , owner of Trade Show Solution Center in Bay Shore agrees that illuminated on-premise signage can play a key role in crime prevention. "Lighted signs are good for your business and for the community," she says. "By choosing illuminated signage you can boost your nighttime business and help take a bite out of crime after you close up shop. Customers appreciate your effort to light up commercial areas and police officers appreciate your contribution to keeping the community safe."
Imaged Fabric More Talkative Than A Gabby Picture (Please click here for full story) (Sources)
	Laura McLeod , owner of Trade Show Solution Center in Bay Shore agrees that fabric is fast becoming a material of choice for trade show displays. "Fabrics can help change the way people perceive ordinary products by adding a touch of class," she says. "Fabric is inviting, soft, and reproduces images beautifully. This classic material is taking the tradeshow industry by storm because a variety of textures and opacities offer you almost any look you want at a fraction of the cost of vinyl."
Tradeshow Attendees See Shish Kabobs Not Mulligan Stew (Please click here for full story) (Sources)
	Laura McLeod, owner of Trade Show Solutions Center in Bay Shore, agrees that trade show booths should be designed to maximize visual clarity. “Whether you are using a basic tabletop display or a 40-foot exhibit with all the trimmings, clutter is confusing,” she states. “A picture is not only worth a thousand words, but it communicates the message faster than words. Quality graphics allow an attendee to process who you are and what you are selling. When you limit messages to eight words or less you are increasing the odds that the message will be read.” Trade Show Solution Center has been serving the exhibition needs of the Greater New York area since 1985. For more information contact Laura McLeod at laura@tssolutioncenter.com or (631) 243-4051.
Nation’s Marketers Exhibiting Renewed Confidence in 2005 Planning (Please click here for full story) (Sources)
	Laura McLeod, owner of Trade Show Solution Center in Bay Shore agrees that 2005 looks bright. “I’m very optimistic,” she says. “The overall economy is improving. Business travel is on the rise. There’s no business like the trade show business because it allows companies to collect qualified leads from prospective customers, launch new products and build relationships. There was never a question that the industry would make a comeback.” Trade show professionals share McLeod's optimism that a full-fledged recovery is in full swing. A Trade Show Exhibitors Association study found that 35 percent of its members reported attendance at “key exhibitions” is back to year-2000 levels, while another 23 percent expect attendance recovery between now and the end of June 2005. Only five percent said the industry would never return to 2000 levels.
Shedding Light on Effective Trade Show Exhibit Design (Please click here for full story) (Sources)
	Laura McLeod , owner of Trade Show Solution Center in Bay Shore agrees that lighting can make a dramatic impact on a trade show exhibit. "Lighting can make the difference between a good return on your trade show investment and a great return on your trade show investment," she says. "You can have the best products or services in the world, but if you can’t attract people to your booth then how can you close the deal? Lighting gets people's attention." Of course, not just any lighting will do. More convention centers are banning certain halogen lamps in a move to ensure the safety. Typical policies limit halogen lamps to 75 watts and they must be sealed to prevent direct handling of the bulb. The ban came after convention centers experienced several fire safety incidents. Lighting manufacturers are answering the call with new products designed with trade show displays in mind. Manufacturers that specialize in the needs of the trade show industry are prepared with appropriate products.
Research Debunks Myth Linking Signs to Traffic Accidents (Please click here for full story) (Sources)
	Laura McLeod, owner of Trade Show Solution Center in Bay Shore agrees that quality on-premise signs make the roadways safer. “Drivers can see marquee, awning or monument signs from a distance,” she says. “Legible, well placed signage decreases the amount of time that the driver is looking away from the road. Within seconds they can read the name of the business and prepare to turn into the property. What’s more, studies show that lighted signs can also be a major crime deterrent.”